Pepsi Company Swot Analysis - 846 Words

Pepsi Company: SWOT Analysis Introduction PepsiCo is the second most popular beverage company in the world, according to PepsiCo (2008). This company has an outstanding marketing brand name. PepsiCo sponsors numerous sporting events and has a wide variety of consumers. This product is in competition with the first popular beverage company Coke-Cola. This company evaluates every year on a strategic plan by using SWOTT analysis to manage their products to learn the internal and external factors of the marketing business. SWOTT is a â€Å"collection of data that is used to evaluate a corporation or small business† (Jurevicius, 2016). This outline allows business owners to create a vision from an internal and external aspect form of their†¦show more content†¦Opportunities PepsiCo has the potential to encourage consumers into drinking water and eating healthier snacks that they promote. Bottled water is rising and it is a healthy substitute to sugared drinks. Restaurants, clubs and venues are using their bever age to make special drinks. This is where alcohol industries gains more profit to their company. However, with the ability to adjust customer’s demands with new and appealing products it can dominate to success. Threats One of the biggest and most concern threats are the health concerns of managing obesity. Therefore this can reduce the demand of some of the company’s merchandise in the industry. Nonetheless the market value of the products and advance spending is internationally worldwide. The intensifying profits of the trade rate can negatively change the company’s income and earnings. The enlarged competition and the potential can hurt the corporation industry. However, PepsiCo competes with Coca-cola because it’s the number one largest beverage and food industries. Trends According to PepsiCo SWOT, â€Å"it is better equipped to satisfy the needs of customers with a wide variety of successful products† (2008). PepsiCo managed to present almost every type of drink and food brands. The merchandise that is earned is the majority of their revenue. This makes them extremely at risk to change any of their marketing products. HoweverShow MoreRelatedRecommending a Marketing Mix for a Product or Service1604 Words   |  7 PagesMarketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report, the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and recommendation was the firstRead MorePepsi Cola As A Carbonated Soft Drink Essay1071 Words   |  5 Pagesexample: Microsoft and Apple, Ford and General Motors, or PepsiCo (NYSE: PEP) and Coco Cola (NYSE: KO) (StreetAuthority, 2014). Pepsi is a carbonated soft drink produced and manufactured by PepsiCo (NYSE: PEP). PepsiCo Inc. was established by the merging of Pepsi-Cola and Frito-Lay. Its World Headquarters is located at Purchase in New York. PepsiCo is an American multinational company which also manufactures snacks, food and beverages with sales/revenue of more than 66.42 billion and having employees overRead MoreMgt521 Pepsico Business Analysis I Essay1681 Words   |  7 Pages PepsiCo Business Analysis: Part I Management/MGT-521 Dr. Olivia Herriford PepsiCo Business Analysis: Part I PepsiCo is a world leader in convenient snacks, foods, and beverages with revenues of $65 billion and more than 285,000 employees. The company headquarters are in Purchase, New York. PepsiCo products can be found in nearly 200 countries around the globe. The company has 22 brands that each generates more than $1 billion each in annual retail sales. PepsiCo owns some of the worldsRead MoreMarketing Strategy Of Coca Cola Essay1124 Words   |  5 PagesIntroduction The Coca-Cola Company is considered one of the largest distributors, marketers and manufactures of soft drink syrups and concentrates internationally (Bodden, 2009). Headquartered in Atlanta, Georgia, in America, it is popularly known for its Coca-Cola flagship product, and is among the biggest corporations in the United States. Presently, Coca-Cola is a globally known soft drink company with further ambitious plans of growing the brand to places it has no presence. The majority ofRead MorePepsico Swot Analysis And Recommendations1173 Words   |  5 PagesPepsiCo SWOT Analysis Recommendations When I was young, I observed keenly how my parents were torn in deciding from which beverage company to purchase their products. They always compared Pepsi and Coca-cola drinks in their selection. Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. Pepsi products are enjoyed by consumers in more than 200 countries and territories around the world. Coca-Cola is another international beverage conglomerate that has dominated the beverage marketRead MorePepsi Col Communication Strategy1324 Words   |  6 Pages Pepsi SWOTT Analysis Nikki Washington MBA6011- Strategic Marking South University DR. Nkwocha 09/04/2016 Pepsi Cola: Communication Strategy Introduction PepsiCo is the second most popular beverage company in the world, according to PepsiCo (2008). This company has an outstanding marketing brand name. PepsiCo sponsors numerous sporting events and has a wide variety of consumers. This product is in competition with the first popular beverage company Coke-Cola. This company evaluatesRead MoreCase Analysis : New Coke1130 Words   |  5 PagesCase Analysis: New Coke Situation Analysis Founded in 1892, the Coca-Cola Company is known to have created the â€Å"world’s best-selling soft drink.† However, in the 1970s, Coca-Cola was rivaled by Pepsi-Cola, a competitor offering a substitute product. Coca-Cola had been winning the war for over 87 years when consumers began to prefer Pepsi-Cola’s product. Even loyal Coca-Cola consumers admitted to desiring Pepsi over traditional Coke. These confessions, combined with Pepsi’s own research findingsRead MoreStrategic Decisions That The Coca Cola Company920 Words   |  4 Pagesstrategic decisions that the Coca-Cola Company makes following its SWOT analysis. These choices are compared to differentiation method, which is one of Porter s generic strategies that the company adopted to gain competitive advantage. The differential strategy entails producing products which are different from those of the competitors. Notably, Coca Cola s products are not unique, but there brand and reputation put them on a higher niche in the market. The company utilizes its status as well as itsRead MoreEssay on case study1106 Words   |  5 Pagesï » ¿PEPSICO-Carbonated drinks Market Analysis Macro environment Variables SWOT analysis Prepared by-Liveleen Sandhu Student id -300774707 PepsiCo –carbonated drinks Introduction PepsiCo is one of the famous brand in FOOD and manufacturing of consumer goods From beverages to food to snacks, they offer wide range of products choicesRead MoreMarketing Mix Of Pepsi-Cola1251 Words   |  6 PagesMarketing Mix Of Pepsi-Cola Today ¡Ã‚ ¦s PepsiCo, Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay, the world ¡Ã‚ ¦s largest manufacturer and distributor of snack chips. In 1998, it acquired Tropicana, the world ¡Ã‚ ¦s largest marketer and producer of branded juices. In addition to the main body of 3 companies, the Pepsi-Cola Incorporation also owns four well-known fast food restaurants in the world; they are Pizza Hut, Taco Bell, KFC, and Burger King. Furthermore, with its 4 fast food restaurants